He also serves on Nielsen’s Diversity and Inclusion Council. Peter serves on the Executive Board of Directors of the Advertising Research Foundation (ARF), and the Center for Communication.
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In the past, he led the company’s commercial efforts across national television, radio, digital, local TV and social media, as well as Gracenote metadata, Nielsen Sports and gaming. His deep industry knowledge and growth mindset have led Nielsen through transformation, including the current evolution to Nielsen ONE, the firm’s cross-media measurement solution. Peter’s career with Nielsen spans 26 years.
His role also includes Nielsen’s advertiser and media agency teams, as well as media analytics. In this role, he has overall responsibility for building and accelerating Nielsen’s growth through partnerships across Nielsen’s range of solutions including Audience Measurement, Impact, Sports and Gracenote content measurement. Peter Bradbury is Nielsen’s Chief Commercial Officer in the U.S. He is also on the advisory board of ANA’s Alliance for Inclusive and Multicultural Marketing.ĭavid received his bachelor’s degree in industrial administration from the GM Institute (now Kettering University) and holds an MBA from Harvard Business School. He served as President of Akamai, a cloud platform technology company membre de directoire de Publicis Groupe and co-founder and Chief Executive Officer of Digitas, Inc.Ĭurrently, David serves on the Board of Directors for Best Buy and Teach for America. Prior to that, he was Chairman and Chief Executive of The Weather Company, which was acquired by IBM. There, he oversaw IBM’s artificial intelligence initiatives, using machine learning to support enterprise customers across a large number of verticals, including healthcare, financial services, retail, and media. Most recently, David served as Senior Vice President of Cognitive Solutions at IBM. David has a proven track record of implementing growth strategies, overseeing strategic transactions and creating value for stakeholders. He has a deep and holistic understanding of media and advertisers and how best to serve them, and has been a long time Nielsen customer and partner. David Kenny was appointed Chief Executive Officer at Nielsen in November 2018.ĭavid has spent his career in data science and artificial intelligence, especially focused on the marketing and media industries.